After four years of existence, La Torre Marketing has adopted a positioning that had already been in the company’s plans for years. The company was born from the merger of the former creation studio BlackNoir, and the agency specialized in small businesses, Loja da Criação. The company has decided to adopt two important directions that have changed the way it provides its services.
As its main change, La Torre Marketing is no longer a traditional agency, that is, the one that executes the actions requested by the client, and is now dedicated to the strategic marketing consulting process: discover the brand’s differentiators and purpose and define which actions are most effective for the current objectives.
As a second change, La Torre Marketing now assumes the characteristic of a boutique agency, focusing on medium-sized premium clients. “This project is two years old and we are working to adjust it. In the past we had a very fast growth pace, we only cared about the immediate result and barely knew the customers. We realized that it no longer makes sense for brands to keep running too many actions with vanity metrics. Everyone is focusing on the urgent and forgetting the important. The authentic relationship with the client is important to help them make the best decisions,” says Veridiana Melillo, one of the founders of the agency.
A communication boutique has as its pillar the close relationship between experienced professionals and the business manager. The agency, for having a leaner structure, allows greater attention to the brand’s purpose.
For the future, La Torre intends to open specialized business units, “We have several clients who have been with us since our launch. They are clients that have already achieved an average 300% increase in revenues and are in a stage of high marketing maturity. For us, marketing has always been associated with a specific marketing objective, be it expanding brandawareness , re-educating the consumer about a specific characteristic, or increasing sales. These customers are past this stage and need support with other issues; we are testing some possibilities.”
In addition, the agency also fosters industry innovation and education with events, research, and publications on key marketing discussions, and offers customized big data market intelligence software to facilitate demand research.