The “2nd management week for agencies” is a live marketing event organized by Operand . There will be five days of free lectures with 11 selected professionals.

Operand, located in Joinville, is responsible for one of the most used management softwares in the segment and also for other sector development initiatives, such as the Annual Census of Advertising Agencies in Brazil.

Thiago la Torre, author of the book The Marketing Mentality, brings his experience for the event – “The growth of digital marketing is allowing medium-sized companies to start investing in communication. The problem is that this niche still lacks a management culture in marketing, and agencies in turn are not trained to educate the entrepreneur.”

Founded in 2015, La Torre Marketing differentiates itself by being a boutique agency focused on strategy. This management model removes the entire back-office structure and focuses on guiding the customer to the most effective actions, reducing costs and promoting a closer relationship with the client – “The advantage of this approach is that the client stays in direct contact with the professional who is performing the work. This ensures a greater alignment with the essence of the brand and directions of the manager.” – says Veridana Mellilo, relationship director at the agency.

The event takes place from July 29th to August 2nd. Registration is free and can be done on the site https://www.operand.com.br/semana-da-gestao-para-agencias/