About the brand
WiseHome is currently the main national reference when it comes to intelligent homes. The company makes it possible for any ordinary house to become high-tech in record time, enabling more security, technology, ambiance, and customization.
Challenge
The target audience is specific, but has the potential to be broad. One of our main challenges was to develop communication that was simple, efficient, informative, and at the same time contemporary: aimed at both the end customer and franchisees.
Strategy
In this scenario, we went along the path of these challenges: to bring out WiseHome’s purpose; to make the direction of the business clearer without room for different interpretations; to reestablish close and trusting relationships between the brand and its audiences and, mainly, to standardize the communication for all franchisees, so that its quality and concept would be recognized everywhere.
Results
All the strategic and creative work was designed to consolidate WiseHome as Top Of Mind in itssector, with the potential to be even more a part of people’s lives at different times.