About the brand
Sensor do Brasil is a leading Brazilian brand in industrial automation technologies and electronic equipment.
Challenge
After 25 years of pioneering in the country, Sensor do Brasil announced in August its new positioning, accompanied by an update of its communicational identity. The work involved the brand directors, the commercial team, and the La Torre Marketing team, in a joint effort to define the company’s new positioning.
More than ever, we know that we make the right decisions! Our entire trajectory has brought us to this point, and it is in the organization’s best interest that our identity reflects all our hard work.
– Emerson BZ
Sensor’s Executive Director.
Strategy
The entire operation was planned so that the brand positioning could be easily transmitted, highlighting Sensor as a company specialized in the distribution of innovative and high-tech sensors, with a highly specialized team able to select and commercialize only innovative and high-quality products.
The company, which was a pioneer in the category had adopted during the previous years a focus on marketing sensors from international manufacturers. In this new phase of the market, the company starts to focus on customized solutions, highlighting its pioneering spirit and historic portfolio of large customers.
During the planning process too, it was decided to focus the communication centered on the figure of the engineer. Main decision maker and buyer of the brand.
Results
The changes include the redesign of the website and social media, which now adopt an abstract layout highlighting the red that was already a central element of the brand. In addition, sales materials have been revised to better suit their function with the end consumer.