About the brand
WiseHome is a home automation brand that offers smart technology solutions for homes. With a focus on practicality, efficiency, and safety, WiseHome is recognized for offering innovative, high-quality products for automating home environments.
Challenge
The challenge of the project was to create an effective Onboarding strategy for the WiseHome franchise network, in order to facilitate the adaptation of new franchisees and instruct them on how to keep their marketing up to date. It was necessary to centralize the marketing materials and create a logical, scalable, and automatic process that could be replicated in all the new business units that were opening as a result of the chain’s accelerated growth.
Growth needs to be scalable and viable in the long term. We knew that to achieve our expansion goals we would need to create an organized and automatic process. Onboarding did an excellent job and helped us at such an important moment in our business.
– Emerson BZ
Executive Director and founder of WiseHome.
Strategy
The immersion at La Torre revealed conflicts between franchisor and franchisees, leading to the need for a structured Onboarding process with materials and a 100+ page guide available on WiseHome’s website.
Results
After the implementation of the onboarding system, with the other coordinated actions
by the CEO, Emerson Bz, the WiseHome chain has achieved a 90% reduction in calls
related to the marketing and sales department.