Bosch Careers

Case

Bosch Brazil increases
700% its interest with
Employer Branding

+81%

Page growth

+38%

Audience engagement

+20.000

Followers

+6 million

views

BOSCH: Employer Branding

Bosch is one of the world’s leading technology and innovation companies. With more than 10,000 employees in Brazil, the company is present in several sectors, such as automotive, energy and industrial technology.

Position the company as an employer brand in the area of ​​information technology, even though it is best known in engineering and administrative careers. Furthermore, it was important to highlight openness to diversity and inclusion as aspects of corporate culture. This was the challenge to be faced by the La Torre Marketing team.

 

Causing impact
like a boss

Bosch Brazil has reached a significant milestone by establishing itself as a highly attractive hire for technology professionals.

The approach consists of highlighting authentic stories from its employees, highlighting the diversity and inclusion initiatives in place and, most importantly, transmitting the company’s values ​​and organizational culture in a clear and consistent way.

Content Strategy

These daily posts, aligned with the Bosch Team every day, have become an effective tool to engage followers, strengthening Bosch Brasil’s recognition as a prominent employer in the technology sector.

In the content, we highlight the inclusive work environment, which inspires talents to be part of their success journey.

Numbers talk

In 2023, Bosch reached more than 2 million users (R$0.01 per user) and more than 5 million views.

In 2023, the Bosch Carreiras account closed the year with a total of 41,494 followers, growth of 81% compared to 2022. The organic reach was even better than that of paid campaigns, with the profile being seen by more than 6.3 million users.

Project managed
by La Torre Marketing

Strategist

Thiago La Torre

Account Manager

Mayara Kellerman

Performance

Júlio Cesar

Design

Carlos Estevão

Wanessa Garcia

Copywriting

Ana Oliveira