Bosch Service

Case

Bosch Car Service
achieves a 16X return
on digital presence.

+1.1 Million

Dollars spared

68.000

New users

+4.000

New users / month

BOSCH Service

Bosch Car Service is the largest network of workshops in the world. There are more than 16,000 accredited workshops in over 150 countries, all benefiting from Bosch’s renowned quality and tradition. 

In summary, it is a global network of mechanical workshops partnering with the world’s largest auto parts manufacturer, Bosch. Currently, in Brazil, there are more than 1,000 accredited workshops.

Our challenge was to standardize, expand, and unify the digital presence of all Bosch workshops. Initially, this was the challenge to be tackled by Bosch Brazil’s marketing team, in partnership with us at La Torre Marketing.

 

The right moves
at the right moment

In just one month of execution, we developed, approved, and launched websites for the 1,000 accredited workshops. However, this efficiency and speed are due to the development of our own process for the monthly updating and customization of the entire network.

LIKE A BOSCH

Marketing Strategy


We standardized the requisition processes and digital presence through the creation of personalized websites.

At the same time, we took the opportunity to reinforce the brand positioning and humanize the brand. Additionally, the project showcases the history of each workshop’s founder and customer testimonials on the websites and social media.

Numbers talk

We saved an estimated R$5.8 million over three years for the digital transformation of the entire network. We created a custom CRM system, improving website performance and expediting mass updates.

Organic channel: The Bosch Car Service workshop websites generate an average of 4,000 new users per month, reaching a total of 68,000 users to date.

Project managed
by La Torre Marketing

Strategist

Thiago La Torre

Account Manager

Brunna Souza

Design

Carlos Estevão

Copywriting

Ana Oliveira